Our Approach to Automotive Competitive Landscape Analysis

In the past few years, the automotive industry has made remarkable progress in technology and innovation. The influx of new entrants has introduced dynamic processes, diverse customer engagement channels, and shorter product cycles, all contributing to an evolving landscape. However, recent market research reveals that these new players have disrupted the market, posing challenges for established companies aiming to explore and expand into new segments. To thrive in this competitive environment, staying ahead of trends and tracking competitors is crucial. The intensified competition in the automotive industry has made sustainability a core challenge. A leading automotive company sought to overcome these hurdles by analyzing industry challenges and developing strategies for product positioning, marketing, and launches. Infiniti’s competitor analysis solutions provided the client with comprehensive insights into competitor offerings and portfolios, empowering them to devise innovative market entry strategies and develop competitive products.