Shark Tank TRP: India’s Entrepreneurial Phenomenon

Shark Tank India has evolved from a niche business reality show into a national sensation, with its TRP ratings reflecting this meteoric rise. Season 4, which premiered on January 6, 2025, has shattered records, amassing over 36 million views in just nine weeks—surpassing even Bigg Boss OTT 3 by more than double. This surge in viewership underscores the show's growing appeal among audiences, particularly in Tier 2 markets, where user engagement has doubled. The exclusive streaming model on Sony LIV has further amplified its reach, attracting a diverse audience eager to witness the dynamic pitches and negotiations . The show's success can be attributed to its blend of entertainment and education, offering viewers insights into the world of startups and investments. The panel of 'Sharks,' including industry stalwarts like Aman Gupta, Namita Thapar, and Peyush Bansal, adds credibility and excitement, making it a must-watch for aspiring entrepreneurs and business enthusiasts alike. In conclusion, Shark Tank India's impressive TRP ratings reflect its status as a trailblazer in Indian reality television, inspiring millions to dream big and think entrepreneurial.